With the start of the holiday shopping season just days away, we’ve decided to share some last minute social media tips that will be sure to drive traffic to your site.
- Implement a holiday theme:
Spruce up your social media pages with holiday graphics and be sure to include an image with a majority of your social media posts. When a post is shared by a visitor, the image will show up with it. Whether you have your graphic designer create something special, or you find pictures on the internet, adding holiday & seasonal images to your pages is sure to get your shoppers in the holiday spirit.
2. Pinterest
Pinterest is the foolproof way to prepare for the holidays—from gifts for loved ones to table setting & holiday decorations to recipes, it’s a one stop shop. You’ll want to be a part of this platform as it undoubtedly gets its most exposure this time of year. A study of Pinterest users by market research firm Lab42 found that 54 percent [of Pinterest users]spend more time on the site during the holidays and 94 percent say it has changed the way they make their holiday preparations. And people are turning to Pinterest to share ideas—42 percent have a holiday-themed board (cnbc.com). Make sure you have the “pin it” button on your site so you can capture potential shoppers.
3. Contests
Implementing a social media campaign is a fun way to reach out to your customers and fans/followers/friends. Bed Bath & Beyond is running a ‘Holiday Your Way’ sweeps and 50 instant win prizes and a chance to win a shopping spree. They promote this contest via their social media pages. However, you can also run contests threw your social media outlets—such as ‘instagramming’ your best wrapped present or creating a hashtag and encouraging followers to share a story or tradition and the staff favorite wins the prize. No matter how you chose to run your contest, it is a great way to increase traffic and share the holiday spirit.
4. Remember your VIPs
Send special holiday messages to your loyal customers. It is a great warm & fuzzy unexpected greeting and could help to boost your sales. This can also spark your loyal customers to share your message with friends and family, thus contributing to word-of-mouth referrals. You could pick up a few new customers.
5. Spread the word
It is no secret that shoppers are more likely to make a purchase based on positive referrals. Friends, family, and social media all have significant pull with influencing shoppers. Encourage customers to leave positive feedback and incentivize them to refer a friend. Social media platform make it easy to share products and feedback with large audiences, so be sure to promote your sites ability for social sharing.
